The company
The Origem Coffee Co. is a coffee shop in Porto Alegre, which is marketed as a cozy place to experience a range of special coffees. It is an informal place where they encourage customers to experiment.
Sector: Coffee Shop
Area of Activity: Rio Grande do Sul
Our challenge
The challenge for this project was to highlight that this is a specialty product, add personality to the brand and provide professional communication. We ensured the brand and the POS would be as special as the product. The visual identity used the DNA of the business to help the target audience identify it. We designed the brand’s visual look at each stage, from the concept to its impact on the customer. 
Our Project involved:
- 360º Research Project
- New Positioning
- New Naming Process
- New logo
- New visual identity
- Product Labels
The Results of the Campaign
When we designed their visual identity, the Origen Coffee Co. had one unit in Shopping Iguatemi. The brand has grown since and they already have four units spread across Porto Alegre.
