Azeplast is a flexible-films manufacturer specialized in garbage bags and packaging made from recycled inputs, operating nationwide in Brazil.
The challenge
Over two years of work, the challenge was to humanize the brand, consolidating a more modern visual identity and multiplying the company's results on and off social media. We committed to a minimalist direction, refining information hierarchy with solid colors and graphic elements that echo the triangles in the logo.
The 30th anniversary campaign
We created the brand's 30th anniversary institutional campaign, speaking in a human voice to external audiences and, for the first time, to the company's own people, with a documentary film and a welcome kit for new employees. On social media, animations and web series about how the factory works, recycling and innovation.
The results
The campaign totaled nearly 6 million in overall reach, with more than 7 thousand clicks and 11.7 thousand visits to the Azeplast website during the period.
5,9 mi
total campaign reach
2,9 mi
unique people on Instagram
11,7 mil
website visits
O projeto envolveu
- New website
- 30th anniversary campaign
- Internal-branding documentary film
- Welcome kit for employees
- Out-of-home media
- Social media and ads management
