CFL has been a benchmark in premium real estate developments for more than 30 years, operating in Porto Alegre and Florianópolis.
The challenge
Create a new concept and redesign the visual identity of Ícaro, CFL's high-end residential development, conveying its essence and building an emotional connection with the development's audience.
The strategy
We immersed ourselves in the world of Ícaro: the architecture, the concept and the aspirations of its future residents. The result is an invitation to enjoy the best moment of life with comfort, privacy, exclusivity and sophistication.
The execution
An identity with a modular aesthetic inspired by modernism and by the development's own architecture. Every detail was designed to convey sophistication and singularity, elevating the visual experience across every piece of the campaign.
O projeto envolveu
- Concept refresh and product visual redesign
- New copy and visual direction for the website
- OOH media: street-corner signs and front lights
- Construction site hoardings
- Social media assets
- Visual identity guidelines
