The largest automotive battery manufacturer in Rio Grande do Sul and one of the largest in Brazil, operating across Mercosur and the United States.
The challenge
Excell, a replacement battery line with 27 years in the market, needed to stand out from the competition not on price, but on product quality. The challenge was to prove the best cost-benefit in the market.
The campaign
We created a national campaign focused on the product that best carried the message: Excell Premium batteries, under the concept Energy beyond what you expect. The campaign ran in the markets with the highest growth potential, spanning broadcast TV, radio, out-of-home media, point-of-sale materials and social media.
The results
In 14 months of campaign, premium battery sales grew 47%.
+47%
in premium battery sales over 14 months
O projeto envolveu
- 360º research project
- Campaign for TV, radio, out-of-home media and point of sale
- Campaign commercial
- Billboard art
- Rollout across social media and WhatsApp