For more than 65 years, Isla Sementes has been a Latin American pioneer in seed production, storage and sales. It was the first in its sector in Brazil to invest in storage, telesales and online commerce.
The challenge
Deliver educational, technical and inspirational content through social media to nurture a culture of healthier eating at Brazilian tables, making the content more engaging through a graphic editorial project designed specifically for the brand's channels.
The method
Together with Isla's marketing team, we strategically defined themes and sub-themes and the visual traits of each post to create instant recognition and recall: content divided into editorial sections, color-coded categories, thematic kickers, image-first layouts and friendly typography.
The result
A new brand manual for social media, designed around every element of content creation. The project strengthened the brand's positioning and the delivery of its content across social channels.
O projeto envolveu
- Graphic editorial project for social media
- Brand manual for social channels
- Editorial system with color-coded categories