Colégio Israelita Brasileiro brings together academic excellence and both Jewish and universal values, educating people from their first year of life through high school. In 2022, the school turned 100.
The challenge
Communicate CIB's history, its personalized teaching method and its essence during its centennial year, across digital and offline channels. Beyond creating a concept worthy of that legacy, we needed to translate it visually, staying true to the school's commitment to education and its evolution over the decades.
The strategy
We built a narrative that celebrates past and future at once, uniting tradition and pioneering spirit. We immersed ourselves in the school's universe and, together with research among its key stakeholders, the campaign slogan was born: Israelita turns 100. Our future has quite a history.
The execution
From the concept, we created a dedicated visual identity for the campaign period. CIB took over the streets of Porto Alegre in the city's prime out-of-home locations and the digital world with content integrated across channels, media and audiences. Inside the school, environmental graphics, videos on internal screens and a product line sold to the school community.
+7 mi
people reached
+69,8 mil
interactions
+4.285
new followers
O projeto envolveu
- Campaign visual identity
- Product line featuring the centennial identity
- Social media and digital content
- OOH media: digital billboards, building wraps, front lights and trifaces
- Custom Instagram filters
