Colégio Israelita Brasileiro brings together academic excellence and Jewish values, educating people from their first year of life through high school to navigate any possible context.
The challenge
CIB had a timid presence on social media. The challenge was to showcase its academic excellence, making better use of its differentiators as an educational institution, and to expand the school's recognition beyond the school community.
The strategy
Building on the value proposition and four communication pillars (pedagogical model, technology, environment and Jewish identity), we created an editorial project and a campaign across social media and out-of-home with a heroic tone. You are the star of now is a statement, but also a call to action, putting students, educators and the community in the spotlight.
The results
In six months, social media impressions grew by roughly 468%, with 3.1 million impressions and 2.6 million unique people reached.
+468%
in social media impressions
3,1 mi
impressions in the period
2,6 mi
unique people reached
O projeto envolveu
- New positioning
- New visual identity
- Editorial project
- Campaign commercial
- Billboard art
- In-school activations
