Origem Coffee Co. is a Porto Alegre coffee shop dedicated to specialty coffee tasting. An informal, welcoming space that invites people to explore the drink.
The challenge
Reflect in the brand the differentiation that already existed in the product, giving it personality and professionalizing its communication. We made the brand and the retail space as special as the coffee, bringing the DNA of the business into the visual identity at every stage, from concept to customer impact.
The result
When we created the visual identity, Origem Coffee Co. had one unit at the Iguatemi shopping mall. The brand grew and today runs four units across Porto Alegre.
O projeto envolveu
- 360º research
- New positioning
- Naming
- New logo and visual identity
- Product labels
