Plaenge is the largest builder of high-end developments in southern Brazil. For its arrival in Porto Alegre, the company came to Jazz with a mission: create an experience beyond the traditional formats of real estate launches.
The challenge
Traditional launch formats were no longer enough for an audience that expects experiences designed to captivate, delight and welcome. In partnership with Coletivo Libre, we dove deep into the high-end construction market with research on the market, competitors and references to find a creative path unlike anything the market was already doing.
The experience
We chose a museum-style experience integrated into the visitor's journey through the model-apartment center. The scenographic environment Welcome to the Plaenge Universe places the client at the gravitational center of the group's history, with a teaser of the Orbitale development and scenes of belonging to Porto Alegre connected to the concept of orbit.
The result
The result is visible to the naked eye: in the eyes of employees, clients and everyone involved in the project.
O projeto envolveu
- In-depth research on market, competitors and references
- Project planning and management
- Concept creation and design of the entire experience flow
