Septi develops and sells disposable products for safe gowning in surgical, outpatient, care and diagnostic procedures, operating nationwide in Brazil.
The challenge
Jazz was part of the project from day one, creating the brand from scratch. The challenge: build the perception of an international brand, since the competitors in this market are large multinationals, while highlighting the differentiators and creating connection with the audience.
The build
We started with naming and visual identity, delivering a complete brandbook with application guidelines, graphic references and general directions. From there, we brought the identity to life in an elegant, clean line of institutional materials that inspire credibility and expertise.
The results
Within ten months of launch, the brand reached more than 4.8 million unique people across platforms, with a consolidated presence on Facebook, Instagram and LinkedIn.
2,5 mi
unique people on Facebook
1,9 mi
unique people on Instagram
322 mil
people reached on LinkedIn
O projeto envolveu
- Naming and value proposition
- Branding: concept, brand and visual identity
- Packaging development
- Website, catalog and sales support materials
- Editorial project for digital media
- Lead nurturing and promotional campaigns
