A high-tech company and pioneer in manufacturing digital amplifiers in Brazil, SounDigital is present in more than 45 countries and holds numerous titles and records.
The challenge
Create a plural, global positioning message that connects with different audience profiles across distinct cultures and regions in Brazil, the United States and around the world. The tagline had to be in English to consolidate the brand's worldwide presence, yet easy to understand for people who don't speak the language.
The method
We ran a complete diagnosis of the market landscape and a 360º research project to understand every touchpoint between SounDigital and its audience. With the findings, we developed the new positioning strategy, which delivered a new slogan, a new visual identity and a complete communication plan.
O projeto envolveu
- 360º research
- New global positioning
- New visual identity and slogan
- Complete communication plan
- Campaign commercial
- Rollout across social media