Weikki is a manufacturer of uniforms and personal protective equipment with more than 26 years of experience, developing products with distinctive design that deliver comfort and well-being.
The challenge
Weikki was a family-owned business acquired by Grupo Azeplast. The biggest challenge was connecting 26 years of market experience with a new business vision, through a more modern and innovative redesign and repositioning, while also incorporating a new PPE line into the portfolio.
The brand
The new brand expresses a strong contemporary construction through the weight of its letterforms, its colors and the connections between them. The focus is on performance, with a visual identity that speaks to all of Weikki's key audiences.
The launch
In two months, Jazz delivered the launch campaign materials: content and layouts for email marketing, social media posts and ads across digital channels.
O projeto envolveu
- 360º research
- New brand and logo creation
- New visual identity
- Launch landing page
- Strategic content for social media
- Brand launch across digital channels
