Azeplast – Market Consolidation and Growth

The company

Azeplast is a manufacturer of flexible film packaging, especially for making trash bags and packaging from recycled material.

Sector: The recycled trash bag and packaging industry

Area of Activity: Nationwide

Our challenge

During the two years working for them, our challenge was to create a better relationship with the brand, giving it a more modern visual identity and leveraging the company’s results on social media and elsewhere.

We took a minimalist approach. We reorganized and re-arranged their information, using solid colors and graphical elements linked to the triangles in the brand’s logo.

30th Anniversary Campaign

We created a campaign to celebrate the 30th anniversary of the company.

For the campaign, we were able to build a better relationship with the company’s external public, and we were also able to work on the company’s endomarketing for the first time.

Watch Azeplast’s 30th anniversary video

Have a look at the Endomarketing video we made for Azeplast

https://drive.google.com/drive/u/1/folders/1yL37PNLhlp-khWmDbElORh0AJdSa1POw

Nosso projeto envolveu:

Implementing and launching a new website
Feeding the Base (email marketing and publicity on social media and WhatsApp)
Publicity on Social Media (Facebook; Instagram; LinkedIn)
Creating ads to increase social media followers/likes and ads to increase traffic to the brand’s website
Campaign to celebrate the 30th anniversary of the brand
Creating a welcome kit for new entrants to the company
Documentary for Endomarketing use and the 30th anniversary campaign
Outdoor media for the 30th anniversary campaign

We included animation on social media, to make it more interesting and attractive. We also created web series, which discussed subjects such as: the operation of the factory, recycling and artificial intelligence. They also provided a more intimate view of the brand.

Results of the 30th Anniversary Campaign in Figures

Period: May/2020 to July/2021 (3 months)
A reach of 2,207,308 unique people on Facebook
1,751 website hits in 2014
A reach of 2,943,360 unique people on Instagram
Over 7000 clicks for the Azeplast website.
A reach of 486,502 people on LinkedIn
Total Campaign Reach: 5,968,372

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