SEPTI – A Brand created from nothing

The company

Septi is a company that produces and sells disposable products that ensure gowning in surgical, outpatient, support and diagnostic procedures is safe. The brand’s products are not only intended to protect their users, but everyone involved in the activities they are intended for.

Sector: The hospital supplies industry

Area of Activity: Nationwide


Nosso desafio

Jazz was involved from the very beginning of the Septi project, helping to create a brand from nothing.

Our challenge was to create a brand that gave the same impression as a “foreign brand”, as its competitors in this market are large multinational companies. Our project also needed to highlight the brand’s advantages and find a way to connect to the public.

We began by designing Septi’s name and visual identity. We delivered the brand’s Brandbook with a manual for applying the logo and guidelines on graphical and general use.

We designed and produced the Visual Identity, based on the Brandbook, which adopted clean and elegant lines for corporate material to suggest credibility and expertise.


Our Project involved: 

  • Creating the Name
  • Defining the Value Proposal
  • Branding: the concept, creating the brand and visual identity
  • Designing packaging
  • Creating the website, the catalog and sales materials
  • Designing and rolling out the Editorial Plan for Social Media
  • Feeding the Base (email marketing and publicity on social media and WhatsApp)
  • Publicity on Social Media (Facebook; Instagram; LinkedIn)
  • Promotional campaigns
  • Creating ads to increase social media followers/likes and ads to increase traffic to the brand’s website

Resultados em números

Period: October 2020 – August 2021 (10 months)

A reach of 2,535,700 unique people on Facebook

Over 10 thousand likes on Facebook publications

A reach of 1,974,076 unique people on Instagram

Over 10 thousand likes on Instagram publications

A reach of 322,876 people on LinkedIn


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