SounDigital – Global Positioning

The company

A high-tech company and a pioneer in the manufacture of digital amplifiers in Brazil. The brand’s products can be found in over 45 countries around the world. Holds several titles and records.

Sector: The Amplifier Industry
Area of Activity: International – Brazil and over forty-five other countries


Our challenge

Jazz was responsible for coming up with a message on universal positioning, one that would resonate with various audience profiles, including people from very different cultures and regions in Brazil, the USA and other parts of the world. It needed to be recognizable in English, to help consolidate the brand’s presence worldwide, but at the same time, it had to be easy for those who did not understand the language.


We carried out a complete investigation of the current market and defined what was most important to communicate, in order to make the company more competitive and improve customer awareness.

We carried out a research project to obtain a 360º view of the brand’s existing situation. We wanted to understand everything about how SounDigital communicated with its audience. As a result of this, we developed a new brand positioning strategy with a new slogan, new visual identity and a complete communications plan.


Take a look at our 30 sec. campaign video


Our Project involved:

  • 360º Research Project
  • New Global Positioning
  • New visual identity
  • New slogan
  • Complete Communications Plan
  • Creating a Campaign Commercial
  • Billboard in the style of the Campaign
  • Feeding the Base (publicity on social media and WhatsApp)
  • Publicity on Social Media (Facebook; Instagram; LinkedIn)
  • Creating ads to increase social media followers/likes and ads to increase traffic to the brand’s website

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